VIZ Media, LLC (VIZ Media), one of the entertainment industry's most innovative and comprehensive manga and animation licensing and publishing companies, has opened an office in Paris, France, to drive the long term growth of its Japanese manga and animation brands in the European market. The new venture, called VIZ Media S.A.R.L., will generate new business opportunities and revenue streams by coordinating all aspects of brand development through a property’s lifecycle. VIZ Media S.A.R.L. officially opens it doors on January 15, 2007.
VIZ Media S.A.R.L. (VIZ Media Europe), with access to some of the most popular manga and animation properties owned by VIZ Media’s parent companies, Shueisha Inc. and Shogakukan Inc., the largest publishing houses in Japan, and ShoPro (Japan) will become a market leader for successful Japanese manga and animation content in Europe. Able to manage all the rights associated with a property, including publishing, retail, broadcast, home entertainment, merchandising and promotional, the venture will be able to exploit fully opportunities across all categories to realize long-term growth of its properties.
“The demand for Japanese entertainment content by European audiences is growing substantially and we are pleased to be centrally located in Paris, to bring exposure and mainstream acceptance of this genre to diverse demographic groups throughout Europe,” states John Easum, President, VIZ Media S.A.R.L. “We believe that our various partnerships in publishing, merchandising and promotions across Europe, coupled with our access to the best content and our experience in the U.S. and Japanese markets, will assure the success of this new venture.”
Among the first titles that will be offered by VIZ Media S.A.R.L. will be DEKO BOKO FRIENDS, MÄR and BLEACH. These titles reflect the diversity of offerings of the venture, which will manage content ranging from pre-school to boys action, girls manga to more niche sci-fi and fantasy properties.